If one thing can be said about Daria Werbowy, it is that all of her clients are extremely loyal to her. It would almost be a little shocking if we didn’t see her in the same campaigns as the previous season every season, as she gets cast for Celine, Maiyet, Balmain, Isabel Marant and Stefanel again and again. The Spring 2014 campaign for Salvatore Ferragamo is her fourth time starring in the campaign for the brand. While in Spring 2011, her male counterpart was Clément Chabernaud, in Fall 2011 she was cast alongside Mathias Lauridsen. In Fall 2013 she was paired up with Tyson Ballou. This season, male supermodel Sean O’Pry, who’s ranked #1 on models.com’s Top 50 Male Models, stars with her in the campaign shot by Mert & Marcus. The change of photographers and the addition of O’Pry seem to have paid off. The response on the tFS forums was mostly positive, even if moderately so.
“Much bigger improvement after a cold campaign last season,” found GERGIN.
“Big improvement but I'm not wowed by it,” agreed TREVOFASHIONISTO.
Testinofan, however, complained about the use of Photoshop. He wrote, “The Photoshop in the face of Daria is terrible very amateur, the campaign is safe, very summer, nothing special, but the Photoshop kills the campaign.”
The campaign is indeed not an outstanding effort considering the team involved. But the pop of color and the new male model choice add a little life to the images, which are definitely more alluring than last season’s campaign that most of us found stale and underwhelming.
See the full campaign here.