It may not be entirely unexpected after she opened and closed the latest Valentino show, but it’s exciting nonetheless that the new British model sensation Malaika Firth scored the fashion house’s Spring 2014 campaign. Valentino is known for its predominantly white castings and Malaika’s opening and closing gig was believed to be merely a reaction to the increasing criticism for that. Fortunately, the campaign does not disappoint. The first preview of the campaign that leaked on the forums today shows Malaika in a magnificent image, shot by Craig McDean, for which no other model could have been a more perfect choice.
“So happy to see Malaika! Her shot is absolutely breathtaking,” wrote teaars on the tFS forums.
TREVOFASHIONISTO added additional information about the full cast of the campaign. “Auguste Abeliunaite, Ine Neefs, Elisabth Erm and Ether Heesch are also in this,” he posted.
Malaika is following up her strong runway season with impressive campaign presence. She is repeating the Prada campaign this season and also stars in the Burberry Prorusum ads, making her one of the brightest stars of the season. With good reason. Congratulations, Malaika!