Usually considered a prestigious blue chip campaign, it seems Jean Paul Gaultier cut his budget for the new Spring 2014 campaign rather drastically and the result is confusing, to say the least. While the cast may make you think the campaign should be top-notch, tFS forum members were not fooled: the image that features Karlie Kloss and Coco Rocha is a collage made of runway shots. Feelings about the campaign which was posted on Jean Paul Gaultier’s Instragram today were mixed, but most had a laugh about the ‘cheapness’ of this.
TREVOFASHIONISTO commented, “These are shots from the runway edited into a mess.”
“This looks like a poster for a bad dancing movie. Like the fourth sequel of a bad dancing movie,” wrote valliaddict.
Hot Cowture expressed disappointment over the campaign. “The S/S 2014 was such a fantastic show and we are given this abomination of an ad.”
“The images are from the runway show, terrible, cheap, bad taste OMG,” posted testinofan.
Would the judgment about the campaign be less harsh if we didn’t know those are just runway shots? Perhaps not. The collage is hardly a masterpiece and the way the topmodels have been used here hardly does their status justice. We are not impressed.