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The New Kris Van Assche Campaign is ‘Cool As F’ (Forum Buzz)

Kris van Assche Spring 2014

image credit: via the tfs forums

One of the positive surprises of this campaign season is the edgy new campaign released by Kris van Assche. The Dior menswear designer opted for an unusual concept, having photographer Alessio Bolzoni shoot the Spring 2014 outfits from the back in an odd angle against a cloudy blue sky background, resulting in compelling images that made us swoon.

Forum member GIVENCHYlover thinks the campaign is “cool as F.” And Elfinkova finds the campaign “amazing” and believes that Kris van Assche should consider hiring the same photographer for his Dior Homme campaigns.

“Haven't seen for a while something that would be as effortlessly cool as this campaign,” posted Hazel  

Others praised the great colors and the way the clothes are so wonderfully showcased in this campaign.

Unique, interesting and visually stunning. This campaign – styled by Mauricio Nardi – is a hit. People may lament that menswear in general is not as exciting and spectacular as womenswear, but if someone manages to display his collection as beautifully as this, I can find no complaints and can only add that women’s fashion should take note. Cool as F, indeed. 

Kris van Assche Spring 2014

image credit: via the tfs forums

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