I have always believed that a publication can compile a decent issue and cover through recycled fashion shoots. After a recent discussion ignited in the German Elle thread this week, however, I began to question this point of view.
The cover of Elle Germany's March 2014 cover features model Daria Werbowy wearing a red Lanvin dress, photographed by Mert Alas & Marcus Piggott. The image is originally from the April 2011 issue of U.S. Vogue, making the cover shot three years old.
Members flew quickly into a blaze, deeming the cover a "tacky old reprint," as GlamourousBoy wrote.
Gossiping also failed to agree with the use of a three-year-old image, writing, "This is from so long ago…why? That Lanvin dress is years old!"
"Reprinting three-year-old images should be illegal," exclaimed OliviaObsessed.
We have witnessed numerous reprints in the past that have provided excellent cover shots for international editions of Vogue. Australian Vogue would often publish covers with reprinted images from sister editions. I vividly remember the cover of Vogue Australia with Anna Selezneva from October 2009 which was the perfect example of making use of a reprint.
This won't be the last time we see a recycled fashion shoot and I applaud the fact that these expensive shoots are given a new lease on life with another publication.