Hugo Boss' latest advertising campaign has been released. Lensed by Dutch duo Inez van Lamsweerde & Vinoodh Matadin, the ads star model Edie Campbell and actor Scott Eastwood (yes, son of Hollywood legend Clint!). Photographed in a studio against a classic dark grey background, this is designer Jason Wu's first campaign for the German fashion house. The womenswear ads are printed in color whilst the menswear campaign is black and white.
Forum members aren't so certain about the campaign, however. "Love the cast but this is a bit boring. Clothes look great though," commented anlabe32.
"Not enough oomph but overall an okay campaign," shared TeeVanity.
Justaguy shared the majority sentiment: "Good casting and perfect Fall/Winter feel, but it feels a bit lackluster. It's almost like Scott's shots needed more movement to mirror Edie or something."
"This campaign is not extraordinary, but still it's okay. I love Edie and I think they wanted to try something new with her and the jumping motion. It doesn't really fit the image I had of Hugo Boss. However I love the styling!" wrote Emmaneulle.
Check out the thread for the full campaign and join the discussion here.