After showcasing his most recent couture collection only yesterday for the French fashion house, Raf Simons‘ Fall 2014 campaign for Christian Dior surfaced today. For the new ready-to-wear advertising campaign, which is slated to break in August and September issues of various fashion publications, the designer kept Belgian photographer Willy Vanderperre to lens his vision of the season. The photographer has been shooting Dior’s fashion spots since Simons’ debut back in Spring 2013. This time around, we see models Julia Nobis, Helena Severin, Fei Fei Sun and Kasia Jujeczka modeling pieces from the collection, ranging from bright, primary-colored dresses to tailored jackets and, of course, the iconic Lady Dior bag with a Simons’ twist.
Our forum members have mixed reactions regarding the campaign. “No matter how great the collection, the campaign always manages to make it extremely boring. I haven’t liked a single one since Raf took over,” wrote gossiping.
“I don’t like this, it emotes nothing of Dior’s elegance. It’s just another merry-go-round of bored models hanging around, the ultimate fashion platitude. They look strung out in mommies clothes. I expected way more refinement from Vanderperre,” proclaimed a disappointed Vitamine W.
An unimpressed dodencebt questioned, “Oh I’m sorry, was this shot backstage?”
Not everyone was left uninterested, though. “Willy and mid-century furniture? Couldn’t be happier! Love this campaign,” enthused Thefrenchy.
“Excellent cast! I wish Kinga was included too. But I love this campaign. Julia is on a roll once again when it comes to ad campaigns,” commented TheoG.
Check out the thread for the full campaign, including an eyewear shot with Julia. Don’t forget to have your say, too!