Freja Beha Erichsen and luxury jewelry retailer Tiffany & Co. may sound like an odd pairing at first. But the brand’s Fall 2014 campaign proves the collaboration is a perfect match.
Although our forum members were not entirely convinced about this campaign after the arrival of the first shot of her posing on a rooftop with a camera and looking somewhat grim (pictured above), the latest shots certainly changed their minds. Freja carries a small girl on her shoulders and the model looks rather sultry while posing in a bathtub. Adorable, cool and sexy.
“Tiffany is adding a cool factor to their brand. Freja looks amazing!” enthused member ParisFashionMuse.
Alien Sex Friend had similar feelings: “Finally Tiffany looks younger.”
“The last images, yesss! Very striking,” posted an excited Benn98.
Despite Tiffany & Co. having previously had some “cool” girls like Daria Werbowy and Joan Smalls representing the brand, this does feel like a much-needed breath of fresh air. An unexpected choice and perfectly executed. Do you agree? Share your sentiments on the forums or comment below.