Natalia Vodianova is back at Stella McCartney, replacing Kate Moss as the face of the brand. Also replaced are Turkish photographic duo Mert Alas and Marcus Piggott, who’ve shot McCartney’s campaigns for a number of seasons previously. This time around, London-based photographer Harley Weir was ushered in as the British designer’s lensman of choice, delivering a fresh new take on the McCartney label. For the sake of variety, Natalia poses in both the studio and in the great outdoors, while on location in Ibiza.
But what do our forum members think of the change? “I love the shots by the sea!” credited Nepenthes. We were off to a good start!
“The shots by the sea remind me so much of Rineke Dijkstra’s work,” responded mikel.
In agreement, gossiping wrote, “the outdoor ones are great” inside the thread.
Chanelcouture09 was definitely on board: “When I saw the thread title I was thinking ‘Natalia… again?’ but I was pleasantly surprised, I love how fresh and airy it feels, it doesn’t feel saturated. I do love the art direction on the campaign, I like the contrast between the settings.”
Benn98 wasn’t a fan of the shots on location, however: “I don’t like the shots by the sea. She looks like a girl picked from the street, too basic. In fact, it looks Photoshopped. The studio shots however are quite good, and she looks considerably younger.”
Does Natalia look a little too young in the ads, though? Nymphaea thought so: “Yes, she looks very young, a bit awkward but I like it.”
“I agree, she’s kind of awkward looking in these photos. And those purses are so ugly,” replied Littleathquakes.
See inside the thread for the campaign in HQ and join the discussion here.