You have to applaud the fashion companies that truly understand their customers and the brand’s identity. That’s why it’s understandable that Juicy Couture’s new ad campaign is everything it should be…and more! Juicy Couture tapped Edita Vilkeviciute to star in the Spring 2015 fashion spots with the model posing poolside wearing Juicy’s latest clothing collection consisting of mostly pink (obviously) dresses, jackets, skirts and pants. Behind the lens is Hans Feurer, who captured Edita on location in Los Angeles in a bid to emulate the line’s core customer. Not only was Feurer the perfect choice to shoot the images, stylist Carlyne Cerf de Dudzeele made the perfect addition to Juicy’s new dream team.
OK, we admit the images don’t exactly push the boundaries of fashion photography or advertising, but Juicy Couture really stays true to its brand aesthetic. Nevertheless, the real question remains: Are our forum members impressed?
“Tacky, what a waste of Feurer,” discredited burbuja8910 within moments of the campaign surfacing earlier this week.
Benn98 soon responded: “Absolutely!! Reminds me of Adriana’s editorial for Vogue Paris under Carine. Of course this is much better because Edita looks so hot and youthful here. I know it’s JC, but it seems like they’re going more overboard each season.”
“Déjà vu – the 80s are back,” disapproved CATO.
Also not totally impressed was kokobombon: “You hired Feurer, make him shoot in the beach or somewhere with nature around! The clothes are tacky as usual but Edita looks like a glamazon.”
See inside the thread for Juicy Couture’s full Spring 2015 campaign and let us know what you think here. Viva la Juicy!