Not only has Georgia May Jagger replaced Cara Delevingne as the face of Mulberry’s spring campaign, but a new photographic team makes for a refreshing change. Lensed by Inez Van Lamsweerde and Vinoodh Matadin (replacing Tim Walker), Georgia stands before a makeshift studio backdrop erected inside a country manor, suggesting the shoot was unrehearsed. To accompany the print ads that are slated to break inside the March issues of fashion glossies, Mulberry also released a video, which can be viewed on the brand’s site.
But the best efforts of the team involved in the shoot, from Melanie Ward on styling duties to Christiaan tending to Georgia’s tresses, don’t mean a thing if our forum members aren’t feeling it. Marsnoop2 summed it up, declaring the ads “truly terrible.”
“I should be lined against a wall and shot for saying this, but I actually miss Cara now. The concept seems nice, that whole split scene vibe, but the execution is poor. Not entirely Georgia’s fault,” added Benn98, also not exactly sharing an ecstatic notion for the campaign.
Emmanuelle failed to see how Georgia was a good choice for Mulberry. “I like the setting, even if it is a little too dark. I am not sure Georgia is the best model choice for the brand. She looks too sophisticated, and her poses are not natural enough I think,” she commented.
Does Mulberry’s Spring 2015 campaign tick all the right boxes? It may once you’ve seen the full campaign, which can be viewed inside our thread here.