The Ipekyol ads have caught our attention ever since Mert Alas and Marcus Piggott started to lens the fashion spots back in Fall 2013. The photographic duo is back for a fourth time with a fresh new concept for the Turkish department store. Toni Garrn replaces model Karmen Pedaru, who fronted the campaign for two consecutive seasons. The German beauty is captured on location, looking polished enough to resemble a Barbie doll.
Our forum members are mostly impressed. “She’s never looked better!” hailed Avogadro.
“Oh wow, she looks tremendous! Love the ads!” shared liaa, echoing the positive attitude.
Ortemis simply described Toni’s presence as “like Barbie.” Do you see it, too?
“Looks more like they really wanted Kate Moss, but couldn’t get her. Still, M&M’s work is less harsh when they do outdoor shots,” Benn98 shared.
The mood of the thread soon started to deteriorate. “This could have been great with Toni posing and M&M shooting. The first image looks like a still photo from the series Revenge and the second look is a styling fail. Looks like Eastern European hooker gear,” zoom disapproved.
Also left underwhelmed was Emmanuelle: “On the first pic she looks too classical, she can be way better than this!”
Check out the full campaign for yourself and join the discussion here.