Change is in the air at Gucci, after the brand announced the departure of Frida Giannini and Alessandro Michele was tapped to be her successor earlier this year. The industry witnessed a dramatic difference between the two creative directors’ aesthetics with the Fall 2015 show, and now Gucci has unveiled Michele’s first campaign under his reign at the iconic Italian fashion house. Gone are the oversexualized ads Mert Alas and Marcus Piggott produced, as Glen Luchford is ushered in as the photographer of choice. There’s no sign of Natasha Poly, Anja Rubik or Karmen Pedaru, either, who are replaced by newbies Julia Hafstrom, Alexandra Elizabeth and male model Jack Chambers.
Are our forum members fond of the change? “Kinda reminds me of Mario Testino’s work for Gucci a few years back. I didn’t like it, it’s too minimal and sad,” madzedre voiced the moment the campaign surfaced.
“To me this is very Prada around 2000,” added Creative.
Mody was quick to rant, “It is a confusing campaign. With all the sex appeal those outfits have, this campaign just shows it in a completely wrong way. Nothing sexy, nothing modern. It is under Michele’s charge, which makes me think how poor this guy’s imagination is. Using your romantic poetic vision to execute this pre-fall collection is not that hard.”
“I think that looks like an editorial, but I like the change of the photographer,” appreciated testinofan.
In agreement was Benn98: “I like that he chose Luchford, who in my opinion is somewhat underrated. That said, this looks too clinical. I’d have thought maybe Willy shot this as it reminds me of his Dior campaigns. Glad for Julia more than anything else.”
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