If there’s one campaign that belonged to a certain model this season, it’s Gigi Hadid snagging Max Mara. The 20-year-old beauty walked the show during Milan Fashion Week back in February, stealing the spotlight as she opened and closed the cinematic show while channeling the Marilyn Monroe theme to perfection. It should therefore come as no surprise the Maybelline ambassador fronts the Italian brand’s new print campaign, which resembles old-Hollywood Polaroids.
But the shoot, along with Gigi’s modeling abilities, simply isn’t enough to satisfy our forums. “She’s stretching her neck too far and too often in these pics. Overall it’s very bland/dull, Gigi isn’t bringing anything extra,” noted an uninterested Nymphaea immediately.
“Modeling through her nostrils. Bravo!” sniggered Mody.
Sharing the same sentiments was gossiping: “Love Gigi but this is really bad. Looks like a quick shoot after the show tbh.”
Simon was unimpressed too. “This is atrocious. This looks more like an advert for some clinic. Gigi is not doing anything for this collection. Nothing is working here,” he stated.
Forum member Creative simply described the campaign as “very ugly.” Ouch!
The styling of the photos also left a lot to be desired. “The flat shoes ruin it,” GivenchyHomme declared.
Check out more of the campaign and share your opinion with us here.