Alessandro Michele made his impact at Gucci fairly quickly, implementing his aesthetic and vision for the Italian fashion house within weeks of his debut. His direction continues to become even more apparent with the release of the brand’s Fall 2015 advertising campaign. Michele enlisted the photographic expertise of Glen Luchford for Gucci’s Pre-Fall ads and the collaboration carries on into the mainline campaign with rave reviews.
Forum members descended on the thread the moment the images struck. “This is how to reboot a brand. The direction leaves me unsettled but in a good way. Gucci store here I come,” announced an elated Aedlacir.
“What a pleasant surprise! I really like the direction where the brand is going. Alessandro is doing a great job on staying away from the cliché sexy Gucci that the brand has been known for for years. I wasn’t a fan at first, but this is definitely a step in the right direction. Probably my favorite Gucci ad in years,” Style Savvy added.
Also feeling it was Nepenthes: “This looks great. Makes me believe the new direction of the brand.”
Nomar wasn’t afraid to shout from the rooftops. “WOW! I am super impressed. I had my doubts about the new Gucci direction but that’s quickly changed and these photos are absolutely gorgeous. I love the story vibe behind them. Simply wonderful,” he raved.
“GORGEOUS! So happy to see Glen Luchford as the new Gucci photographer. He and Michele are rebuilding the brand and image from the ground up. Big cheers on the new direction and creative team. Bravo bravo!” hailed zoom.
“This is splendid! It’s about the clothes, the overall mood and I love it. I have no idea who the models are and I really don’t mind,” said TheoG.
Be sure to check out Gucci’s full campaign inside the thread here.