Juicy Couture struck gold with its Spring 2015 advertising campaign, staying true to the brand aesthetic with amazing results. This season, however, the Los Angeles-based line started from scratch in an attempt to revitalize its campaigns. Out goes Edita Vilkeviciute in favor of Taylor Hill and Romee Strijd, who pose before a seamless white background for photographic duo Mert Alas and Marcus Piggott with styling from Carlyne Cerf de Dudzeele. Sounds like a perfect fit for Juicy, right?
Think again, as the majority of our forum members aren’t feeling it. “It looks too cheap to be M&M. What was wrong with I&V? I loved their campaigns,” expressed GivenchyHomme.
“A waste of Romee, if you ask me. It looks very teeny. M&M aren’t my favourite but this doesn’t look like their work,” complained Benn98 soon after.
Also quick to share his disappointment was MON: “They went from Edita to this. This looks like a Moschino ad campaign. I just can’t stop seeing the Moschino logo working here. This will look perfect for Teen Vogue, but out of place beside other mainline campaigns. Inez & Vinoodh was perfect for them. They made the brand look fun.”
“Gosh this looks so cheap,” Nomar declared, sharing his disapproval of the campaign.
But not everyone was so underwhelmed. “Love it. Of course, there is nothing even remotely new, but I’m so sick of brands pretending to be things they’re not (at ALL), and this is very refreshing, honestly. Even if the facial expressions are the same in every photo. Just a bit of gloss and tacky, boring clothes,” said JeanAvril.
You have to hand it to Juicy Couture for sticking to what it knows best. Check out the rest of the campaign and voice your sentiments here.