A lot of brands have welcomed back the same old faces for the Fall 2015 campaigns, so we have to hand it to Salvatore Ferragamo for switching things up this season by replacing Daria Werbowy with Julia Bergshoeff and Vanessa Moody. Shot amongst vibrant and luxurious surroundings to contrast with the collection, the girls laze around showcasing Ferragamo’s latest wares. Mert Alas and Marcus Piggott were retained to lens the images, but even with a change in concept, the campaign has failed to make a dramatic impact in our forums.
“No Daria!! My God, the girls look so stunning here. The mise-en-scène elements in the first two shots especially are very easy on the eye. There’s that whole Architectural Digest/lifestyle vibe in this campaign again, but for once I find it less overwhelming,” Benn98 shared right away.
“They might as well have cast Daria again. Julia looks so much like her here and Vanessa is doing nothing,” explained orchidee.
Also not a fan of Vanessa’s presence was thatsfierce, who asked, “Am I the only one who thinks Miss Moody is SO boring?”
“I don’t like the atmosphere, very amateurish,” GIVENCHYlover replied.
In agreement over how rubbish the campaign is was kasper!: “So dull…and lifeless, no emotion between the models…”
Forum member anlabe32 was left feeling uncertain about the campaign, too. “Isn’t Julia one of the most striking models ever. That said, the campaign is boring. I don’t like the colours but I do love a modern house as a setting. Just not with those curtains,” she said.
“Boring aside, I do like the set, especially the red curtains. Are they Ferragamo?” asked Street_a_Licious.
We consider it a bad job when curtains outshine the models and clothes in a fashion campaign. Join the conversation here.