The bulk of the Fall 2015 advertising campaigns have been both predictable and unsurprising. This season, Christian Dior opted to switch things up and ventured out of the studio, traveling to a stunning new location for its recently unveiled campaign. Designer Raf Simons enlisted Willy Vanderperre to once again lens the images, with the team heading to Granville, France to photograph the collection. The birthplace of Christian Dior is a breathtaking backdrop that manages to steal the spotlight from models Julia Nobis, Mica Arganaraz and Natalie Westling, who almost go unnoticed.
Our forum members offered mixed reviews for the changes. “It’s refreshing only because it’s not the overused white thing that they do but this is in all sorts of bad. And that logo, why not in the center?” asked MON.
“At least it’s not a white background. Although it looks so fake. The logo placement is so wrong IMO. Happy for Mica, it’s nice to see her hair styled differently,” kokobombon echoed.
In agreement was TaylorBinque: “Firstly, I am beyond excited they finally went out of the white studio. But this campaign doesn’t do anything for me. These girls don’t give me Dior vibes even though they might fit the clothes perfectly. LVMH already has Tumblr LV girls. I want luxe and glamour.”
Psylocke soon changed the mood, writing, “I’m in love with the setting, so gorgeous and unexpected! Really changes the vibe of the collection, in a positive way. Best Dior campaign since Raf’s first ads for the brand. Beautiful.”
“Oh this is very pretty,” Avogadro declared.
Also a fan was GivenchyHomme. “Everything is working together perfectly. The angle and the background is incredible,” he admired.
Impressed? See more of Dior’s Fall 2015 campaign and drop us a comment here.