You’ve probably already seen what is to be expected from the Balmain x H&M collection after checking out the previews inside our thread and now the campaign for the highly-anticipated line has just dropped. Echoing the feel of Balmain‘s Fall 2015 campaign, Gigi Hadid and Kendall Jenner make an appearance, modeling Olivier Rousteing‘s designs and posing alongside ‘real model’ Jourdan Dunn and two male models. Shot by Mario Sorrenti, the group showcase various tailored and heavily-embellished pieces, appearing as though they’re heading off to an exclusive party in the city via the subway — as you do.
“Here we go again, ‘legend’ Kendall got slayed HARD by a real model as usual,” laughed GreyVetiver the moment the campaign broke.
“I’m so mad they pushed an established model like Jourdan to the back. They better have more shots ready!” demanded an unimpressed SpeakThatJDunn.
Also quick to rant about the shot was Aizanara: “Jourdan is the only girl delivering here! And why did they Photoshop Kendall’s face so hard? We all know she doesn’t have cheekbones like that! Jourdan doesn’t belong with these girls, it should have been her and the guys.”
Steddycam91 noticed some airbrushing too, adding, “What the hell is going on with Gigi in that shot? Her open-mouthed expression comes across as more jarring than usual, plus the Photoshopped cheekbone definition on only one side of her face. Yikes.”
“Even being half covered and all the way in the back there, Jourdan steals the shot,” said mathiaskatz.
“A round-up of the most insufferable girls in the industry right now. The shot is obviously new, but it looks like a outtake from one of the mainline campaigns,” Benn98 pointed out.
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