Michael Kors is switching things up, ever so slightly. After dropping long-serving Karmen Pedaru as the face of his namesake brand in favor of Natasha Poly for Fall 2015, Sasha Pivovarova is now hailed as the latest Russian to front the Kors brand, starring in the recently unveiled Resort 2016 advertising campaign. Mario Testino continues to be the designer’s choice of photographer, deciding to showcase yet another vintage car with Sasha reclining in the backseat.
Forum members were left pleasantly surprised. “Another cool as ice Russian. I love Sasha. This is very promising. I wonder if they ended things with Karmen because the brand’s image has cheapened over the years,” noted Aedlacir.
“Much, much better than last season with Natasha and Karmen. It actually looks like a refined luxury brand here,” replied Benn98 full of enthusiasm.
Sharing the same sentiments was khyrk: “Well that was fast albeit expected! The styling and overall look looks better than Natasha’s campaign. I wish they did something similar like this last season.”
“Well done, Testino! It looks very relaxed luxe,” applauded kokobombon.
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