She’s already done things most other models can only dream of and now Anna Ewers adds a campaign for Hugo Boss to her ever-growing portfolio. As the Spring 2016 ads continue to roll out, Boss’ fresh new campaign marks a departure for the brand since it was shot in the great outdoors as opposed to last season’s dark and dingy nightmare. Captured by Dutch photographic duo Inez van Lamsweerde and Vinoodh Matadin, the model of the year showcases the vibrant collection along with Clément Chabernaud.
Members of our forums welcomed the campaign with open arms. “Oh wow, interesting! I’m getting faint Chloe vibes from Anna’s shot, but I love this. This is the first campaign under [Jason] Wu which I’m instantly mad about,” admired Benn98.
“Amazing! I love the settings and cast. Anything Clément, I’m up for it. His shot is beautiful. Anna’s shot looks nice as well,” simon added.
Also showing great enthusiasm toward the campaign was Aedlacir: “As more pictures come out the more breathless I become. I&V did fine work on this campaign. Anna is demure and Clément gets better with age. On point!!”
“Loving this campaign so much! Anna and Clément look good. Love the concept. It’s a nice work of I&V,” declared thatsfierce.
Check out more campaign images and share your opinion with us here.