We started to notice a slight shift in Christian Dior‘s campaigns ever since the announcement of Raf Simons’ departure with the unveiling of the brand’s Fall 2015 eyewear campaign. But the shift has never been more apparent than after the release of the designer’s final campaign for the French fashion house. Out is photographer Willy Vanderperre in favor of the more subdued Patrick Demarchelier, who captured models Sofia Mechetner, Roos Abels, Staz Lindes, Maartje Verhoef, Grace Hartzel and Binx Walton in a classic and simple studio setting, with styling from Carine Roitfeld.
Members of our forums were left divided in their opinions. “I think Patrick is a nice option during this transitioning time. But as much as I was bored with Willy’s style for Dior, at least it was worthy of discussion, this is so safe, it borders on bland and boring IMO,” voiced kokobombon.
“I REALLY dislike it. Looks like, ‘oh he’s left, so let’s start shooting another one of those Dior books with Patrick.’ The collection was awful anyway so…” added an unimpressed Kite.
In the same frame of mind was dcmaike: “Boring. Such a sad end for Raf’s last collection. The choice of models seems random (even Sofia) they are all blond and boring. It looks like an editorial for the Dior Magazine.”
HeatherAnne was unwilling to show the campaign much praise, either, ranting, “They look like little kids, would have loved to see grown women in this styling.”
But not everyone was so underwhelmed. “Love it! Simply beautiful,” ADLET praised.
“Like it. It’s fresh, simple and young,” chimed in ChimyeeRong, showing the images some love.
Lola701 reasoned, “They don’t have any creative director so, it’s quite good considering that. It’s classic, chic and timeless.”
See more from Simons’ last Christian Dior campaign and share your sentiments here.