We’re pretty aware of the fact that brands tend to stick to what they know when it comes to the casting of advertising campaigns. Daria Werbowy was Diane von Furstenberg‘s campaign girl of choice for a number of seasons until Karlie Kloss claimed the throne last season and remains DVF’s choice for Spring 2016. Drowning in a sea of colorful patterns, the model-turned-tech entrepreneur looks flawless wearing DVF’s print-heavy collection.
Although, the images proved just a little too much for our forum members. “Yikes, looks a lot like Aldo! Very mediocre. So while Tory Burch is upping the standards of her campaign and logo, Diane seems to be downgrading? The colourful styling helps a lot, but Karlie looked much better last season,” admitted an underwhelmed Benn98.
In agreement over how “cheap” the campaign looked was narcyza, replying, “Oh please, it reminds me of Pinko ads! Too much of… everything!”
“Her smile isn’t feeling very genuine, like the overload of colours,” Nymphaea echoed.
Also having qualms with the images was justaguy: “Not what I would have expected from DVF. As much as I love the playfulness with all the colors against the background, Karlie just isn’t a fit here. She just looks like everything is too forced and unnatural.”
“Great, I’ve got a headache now. This is cheap to the max,” mocked anlabe32.
Vitamine W was quick to declare, “One of the worst I’ve seen all season. Next to the cheap photography Karlie looks incredibly disingenuous.”
See more from DVF’s new campaign and drop us a comment here.