Jason Wu made it pretty clear that he likes to be in his namesake advertising campaigns while appreciating the company of models like Christy Turlington Burns, Stephanie Seymour and Karlie Kloss. Our forums made no attempt to hide the fact that we loathed the cliché idea, but for Spring 2016, the designer has heard our cries and serves up something totally different and rather unique. Out are the glamorous models and swanky locations in favor of edgy fashion model Ruth Bell, who was shot by Inez van Lamsweerde and Vinoodh Matadin before a clean, white studio backdrop.
“Is this his attempt to look cool?? Well, let’s look on the bright side – Jason will probably not feature in this campaign. Otherwise everything else is awful. Awful art direction, awful pose, and awful styling. Ruth Bell is not the right girl for this brand, they needed someone more versatile,” Benn98 criticized straight away, setting the tone for comments to come.
“Awful. She reminds me of Agyness Deyn. A haircut/style that’s not her personal style at all but given by her agency,” laughed DutchHomme.
Scotty soon responded, writing, “Agyness had a far better hairstyle than her and it kind of looked good with her face structure. Ruth looks like a newborn baby… and a mad one. I feel like she’s always trying to look hipster with her ‘upset’ face on.”
Also underwhelmed was gossiping, pointing out, “Not chic at all, which is what Jason Wu stands for. Bizarre.”
“Seems like Jason Wu has lost the brand’s direction. But on the bright side, at least he’s not in this campaign…” reasoned GreyVetiver.
Sharing the same sentiments was RedSmokeRise. “At least he’s not posing with the models this time,” he applauded.
Think Wu should’ve stuck with his usual concept? See more of the campaign and join the debate here.