Back in August 2015, we were anticipating Peter Dundas‘ debut collection for Roberto Cavalli, which ultimately received shocking reviews from our forum members and now the advertising campaign for Spring 2016 doesn’t seem to hold much promise, either. Going against the stereotypical Cavalli woman, Dundas cast Brit beauty Edie Campbell as the face of the iconic Italian label and enlisted the photographic expertise of Inez van Lamsweerde and Vinoodh Matadin. The duo shot the model both on location and in the studio for a contrasting set of images, but the idea has fallen completely flat.
“When I think about Roberto Cavalli, the words ‘sex appeal’ come to mind. Why choose Edie who has zero sex appeal? Wow…just sad to see this brand in a lost stage!!” exclaimed a horrified congacon straight away.
Also in a state of shock over the casting was DutchHomme: “How this boring model with a bland face and without facial expressions is scoring so many covers and campaigns…is just unbelievable. Good for her but I don’t get it. ZERO life in her eyes, no energy. She always looks like she needs a good nap.”
“Why her???? What a mess. Everything is bad, from the model to the clothes. Dundas is being such a disaster for the brand. Very disappointing. That’s not what I was expecting,” thatsfierce chimed in.
Forum member lelaid agreed, echoing, “What a mess. I get that Dundas is trying something new but this just isn’t working on any level.”
Sharing a similar sentiment was justaguy, stating, “Huge Edie fan, but this is a complete mismatch with the Cavalli brand. There’s no life in this shot, whatsoever. I do like what Inez and Vinoodh have attempted here, but just doesn’t work.”
Oh, dear. Better luck next time? See more of the campaign and voice your own opinion here.