It should come as no surprise that Express sourced Natasha Poly for its new energetic and full-of-life advertising campaign for Spring 2016. After all, Natasha is in full form lately, scoring campaigns with La Perla and Versace. The American fashion retailer took things to a whole new level this season, enlisting the photographic expertise of Inez van Lamsweerde and Vinoodh Matadin to capture the shoot on the picturesque shores of Puerto Rico with Natasha showcasing a cute little black dress and modeling like there’s no tomorrow.
Express certainly chose the right face for its brand. “I will never get tired of Inez and Vinoodh + Natasha! Stunning yet again. Energy,” declared a more than impressed MON the second the campaign dropped.
“This is amazing, loving the energy,” chimed in madzedre, echoing the same sentiments.
In agreement over how fabulous the shoot turned out was justaguy: “So adorable in the second shot! Just great energy and movement.”
Aedlacir felt the same way and didn’t hesitate to announce, “I’m so on the Express train! Delightful, vivacious and muse-ical.”
“Love this,” simply stated an enthusiastic khyrk. This sure sounds like a home run for Express.
“Only mad about the first and last pose, she’s got great energy going here. Her hair on the chin in the 3rd shot doesn’t help at all,” pointed out Benn98, noticing something slightly off.
Are you impressed by Express’ energetic new campaign? Check out the accompanying commercial and join the conversation here.