Last season, our forums universally panned the pairing of Italian denim brand Miss Sixty and Russian beauty Natalia Vodianova, yet it looks like the relationship continues for at least another season. Photographic duo Mert Alas and Marcus Piggott join Natalia for a repeat performance for the Spring 2016 campaign. Shot on location in a multistory car park, Natalia models alongside a red convertible as she tries her hardest to sell Miss Sixty’s new range.
Our forums certainly weren’t buying it at this point. “It’s Miss Sixty tho. Can’t get past that and this ‘revamped’ campaign isn’t convincing me otherwise,” scolded an uninterested zoom.
“They’ve made her look cheap,” declared a horrified madzedre.
Sharing the same attitude toward the campaign was Legolas, complaining, “Metallic effects on text look cheap 99% of the time (this is no exception). Plus, ‘the blonde babe in the red car’ concept is more efficient to sell beer or for Carl’s Jr…. not for a denim brand trying to reposition itself as a luxurious name.”
Forum member zacatecas570 agreed, echoing, “That hideous logo, it looks very cheap.”
“These are pretty terrible,” laughed darri.
In the same frame of mind was anlabe32: “Natalia’s cold and distant look doesn’t go hand in hand with Miss Sixty’s cheap and commercial image.”
“These clothes are awful even Natalia can’t help here,” expressed a less than impressed narcyza.
Ouch! Dare to disagree? Add your own two cents here.