Jennifer Lawrence is no stranger to Christian Dior, having fronted multiple campaigns for the iconic French fashion house since 2013. Over the years, our forum members have debated whether the actress is the right fit for Dior as each successive ad seemed to be more of the same. Now that Dior has a new creative director, however, Jennifer’s ads have gotten a makeover. Maria Grazia Chiuri and photographer Brigitte Lacombe opted for a more relaxed, effortless and relatable look for Fall 2017.
As expected, a handful of our forum members still weren’t buying it. “Why is she styled like a tourist at Disneyland?” questioned a horrified kenndale within seconds of us taking a sneak peek at the campaign earlier this week. “Also that logo is hideous,” he added in disgust.
“There is nothing I hate more than that T-shirt,” snarled Scotty.
TaylorBinque didn’t find the images to be revolutionary either: “It’s really weird to think that during MGC’s tenure at Valentino, the campaigns were always stunning. This just feels corporate. It’s even more lifeless than Raf x Willy Vanderperre ones. I mean even Zara can manage to make a T-shirt and jeans styling look better than this.”
“Dior isn’t even trying with this… but they still want your money,” wrote tigerrouge.
“She’s STILL an ambassador for the brand?” asked an underwhelmed orchidee.
Dear Dior, maybe it’s time for a TOTAL change. Are you impressed by the campaign? See more and join the debate here.