Alessandro Michele continues to raise the bar at Gucci while refusing to follow the rest of the fashion pack. His advertising campaigns for the iconic Italian fashion house are often extremely well-received by our hard-to-thrill forum members (despite a few controversies). The newly unveiled Fall 2017 campaign, captured by Glen Luchford, is on another planet — literally. Yes, Michele revisits his sci-fi concept, going all-out for the new mainline campaign — complete with dinosaurs, hovering spaceships, models channeling their inner alien and so much more.
Our forum members were certainly in the mood for something different. “Oh my!! Instant love from me. This looks amazing, don’t even know where to begin. This is exactly what I want from fashion! Glen Luchford is going from strength to strength with Gucci. Can’t wait to see more,” raved Benn98.
“First Gucci campaign I like since Alessandro took over. This is so fun!” approved lightblue.
“This is pretty amazing. At least the campaigns are fun if the clothes are an overkill,” added dodencebt.
Also quick to praise Michele’s unique vision was chanelh: “People ask when Alessandro Michele will stop, yet it looks like it’s gonna be a long time before he stops. He is having his time!”
“Gucci just keeps on knocking it out of the park season by season, thanks to Glen Luchford! This is easily one of the best campaigns,” declared an elated Style Savvy.
Conbothsides couldn’t have agreed more, saying, “This is freaking amazing! Seriously the best one this season.”
“I wouldn’t consider it an overstatement by saying this will go down as one of THE best ad campaigns of the year… good job Glen!” GERGIN applauded.
“Love the Star Trek shots. Finally, some fantasy and campy fun in a sea of a blandness and faux existential ennui,” stated Melancholybaby.
Check out more from Gucci’s innovative campaign and come aboard the spaceship with us here.