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Gigi Hadid and Others Star in Valentino’s Striking Spring 2018 Campaign

Leave it to Dutch photographic duo Inez van Lamsweerde & Vinoodh Matadin to give a brand like Valentino a fresh and exciting new image (which was sorely needed after the Terry Richardson trainwreck campaign for Resort 2018). The charming and energetic Spring 2018 campaign stars models Gigi Hadid, Adut Akech, Aurora Talarico, Felice Noordhoff, Oumie Jammeh and Rianne van Rompaey and the result is sheer brilliance.

Valentino S/S 2018 by Inez van Lamsweerde & Vinoodh Matadin

IMAGE: VALENTINO.COM

Our forum members had nothing but praise for Valentino this season. “So in love with this campaign! I can totally feel the energy,” raved Avogadro.

“Great campaign, love the vibe, it feels sumptuous and glamorous. Very in your face,” added Nymphaea.

“I love it! The clothes look really dynamic and desirable. I don’t even mind Gigi because she looks very high fashion for once,” confessedĀ dodencebt.

Valentino S/S 2018 by Inez van Lamsweerde & Vinoodh Matadin

IMAGE: VALENTINO.COM

Also equally delighted was forum member simon: “Now this I love. Energetic. There’s power. The clothes are accentuated through attitude and movement. Rianne is bringing life to every shot and upon seeing the whole set, I think Gigi fits nicely.”

In the same frame of mind was elle_gb. “Many people may dislike Gigi in this campaign but for me, she’s definitely nailed it as Valentino’s girls. Amazing cast, I love the diversity and the logo at the back, it was distracting at first sight but very striking as a whole.”

“I love this! So colorful and fun and with that 2000s vibe that I’m a sucker for,” admittedĀ kokobombon.

“WOW! Such a great an energetic campaign! As everybody is doing studio shots this season, it’s good to finally see that done right!” Lola701 applauded.

Valentino S/S 2018 by Inez van Lamsweerde & Vinoodh Matadin

IMAGE: VALENTINO.COM

Check out the campaign in full and join the round of applause here.