People magazine paid Kim Kardashian and Kris Humphries $1.5 million for exclusive photo rights to their wedding, and it's paying off in a big, big way. The wedding story got double the page views of People's cover story last week about the Jolie-Pitt family. And I didn't think that even a nuclear war could drive more interest than the Jolie-Pitts.
People is seeing major profits at the newsstands; sales are expected to easily surpass the $1.5 million photo rights fee.
Here's the ish: people are mad at People for leaving Kris Humphries off the big cover, because well, apparently the groom got married last weekend, too. The magazine's editor defended the decision on Access Hollywood Live: "It’s all about the bride. We sorted through thousands of pictures. It’s all about the bride. We wanted her. It’s her day, we wanted her on the cover." Oh man, People. Way to alienate the four Kris Humphries fans that read your magazine.