BeachMint, the company responsible for the sites JewelMint with Kate Bosworth and StyleMint with Ashley and Mary Kate Olsen, is adding a beauty site to their roster with Jessica Simpson. Simpson may seem like an unlikely choice but pair her experience as a Proactiv rep with the fact that her fashion and accessories collection is one of the best selling celebrity fashion brands (on track to make a billion dollars this year) and it's a wonder someone hasn't snapped her up already. The members-only site requires just an email address to join and tailors the products recommended to you based on your style quiz. This tailored e-commerce structure has been hailed as next-level online shopping but we'll have to wait and see if this concept works for beauty.
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