Someone stole Marc Jacobs' 46-look Spring 2012 collection while it was being transferred from Paris to London for the brand's seasonal European Press Day.
Fashion editors that had been hoping to nab some choice pieces to photograph for upcoming spreads received an email about the theft earlier today:
"Dear all: The Marc Jacobs PR team is sorry to inform you that our press day tomorrow in the Marc Jacobs store is cancelled, due to the theft of the spring/summer 2012 collections during its transfer from Paris."
You've got to have a decent head on your shoulders to pull off such a high-profile steal, so it seems unlikely that the thief is hoping to make a profit from items: samples have a rather limited range when it comes to sizing, and the stolen pieces haven't been produced in large numbers or distributed to retailers. The consumer segment for sample sizes is pretty narrow, and the thief wouldn't be able to sell the trove of clothing without attracting a lot of attention from people like law enforcement professionals. The only possibility, here, is that the thief wants to sabotage fashion, one press show at a time. Believe it or not, fashion needs more good intrigue. A serial luxury fashion thief? I couldn't dream up better intrigue.