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The “Kult” of Karl on Net-a-Porter

Karl Lagerfeld has a brand new home on the internet, over on Net-a-Porter. Even though his masstige line, Karl, won't be available for sale on the site until January 25, the designer has already launched a hub to build up hype. Calling on shoppers to "Sign up for KARL'S KULT and join the search for the missing collection." Users can also "Karlify" themselves with an app that'll give them that special "Lagerfeld look."

Karl Kult

This is all super-cute and everything, but can we please stop replacing c's with k's every chance we get? Not only is it grating and overdone, it's so not kool to kopy Kim Kardashian.

[Karl on Net-a-Porter]

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