To sell her new intimates line, under.me, Bar Rafaeli strips down to her skivvies and plays a high-stakes game of tennis against no one in particular. Whacking a ball across the court is stressful in the best of times, but it's particularly traumatizing if you aren't actually wearing clothing over your underwear and don't really have an opponent and some guy is singing over your game. A relateable situation.
The best part of this ad is the voiceover narration and jingle, which comes from some formless, extremely enthusastic voyeur. At one point he explains that "if you're feeling under pressure, these pants will you keep you fresher." Kind of ew, on lots of different levels.
But no, I seriously love this ad:
[via The Telegraph]