It sounds like a good concept, right? I can practically see Rachel Zoe nodding along to the pitch during her first meeting with the company. Here’s the problem: 23rd.com is aiming to eventually be a resale hub, but at this point, the site aggregates discounted products from all over the entire Internet (that’s a lot of stuff!).
Apart from their keyword search, the site has extremely limited browsing options. You can narrow your search by brand (there are 735 “on sale” products in the Calvin Klein shop as I’m writing) or by product category — “accessories”, “activewear”, and so on. The site doesn’t even offer users the option to sort by discount percent or price.
So, unless you are so loyal to a brand that you want to be alerted to their each and every sale, you’ll likely find 23rd.com impossible to use. I’m sure you’ll live, though: there’s no shortage of shopping destinations online.
[via WWD]
