Brad Pitt is the Newest Face of Chanel N°5

On some level, it’s no surprise that Karl Lagerfeld made the surprising choice to cast a man in a campaign for the best-selling women’s perfume in the world. Chanel’s head designer gravitates towards the unexpected, and you could regard a good half of his career as pop culture performance art. The couturier worked with Diet Coke and Magnum ice cream; he’s put strippers and porn stars on the runway; he’s designed teddy bears. All of these moves turned high fashion conventions on their head. This is another send-up, but we still have to see what, exactly, Lagerfeld’s lampooning. 

Image courtesy of Chanel

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