When it comes to fast-fashion/designer collaborations, Target has long been a trailblazer. Since launching its Go International program in 2006, the retailer has launched a series of successful fashion collections from major international designers like Rodarte, Thakoon, and Missoni, setting the standard for diffusion lines. Earlier this year, the brand dismantled its Go initiative and launched The Shops at Target, a rotating installation of celebrated retail boutiques offering exclusive products.
The Shops at Target is a cool concept, but the national chain's newest project aims to top all of its past successes. The retailer has joined forces with upscale department store Neiman Marcus and 24 Council of Fashion Designers of America (CFDA) designers to create an epic holiday line.
The Target + Neiman Marcus Holiday Collection will launch on December 1, and will be available at all Target and Neiman Marcus locations and online. There's a wide range of participating designers, from the established (like Carolina Herrera, Derek Lam, Diane von Furstenberg, Jason Wu, Marc Jacobs, Oscar de la Renta, Tory Burch) to the more cutting edge (Alice + Olivia, Altuzarra, Band of Outsiders, Brian Atwood, Lela Rose, Marchesa, Prabal Gurung, Proenza Schouler, Rag & Bone, Rodarte). Each designer created between one and three pieces for the collection, and prices will range from $7.99 to $499.99, with most items coming in at under $60.
Even though this collection is great for both Target (partnering with Neiman's will cancel out a lot of the quality concerns many people have about fast-fashion collabs) and Neiman Marcus (Target's hip-to-the-times brand will help the decades old department store update its faintly stuffy image), it'll be even better for the rest of us — and I'm not talking about the chance we'll have to to knock out our holiday shopping in one fell swoop. Since there are so many CFDA designers participating, this collaboration is a kind of snapshot of the current state of American fashion — maybe more than any NYFW we've ever seen.