This morning it was confirmed to the press by Sir Philip Green, the owner of Arcadia, that he’s exclusively bringing the Kardashian Kollection to British shores. The Kardashian Kollection has, of course, been created by the Kardashain sisters, Kim, Kourtney, and Khloe, who in a reality television-obsessed Britain, may as well be royalty.
The Arcadia store of choice will be Dorothy Perkins, as Green believes that this is the best fit stylistically. Dorothy Perkins is often regarded as boring amongst the masses, so let’s hope that the Kardashian Kollection injects the brand with that much needed lift. It’ll be available just before Christmas in 250 standalone stores, eight BHS concessions, and also at dorothyperkins.com.
As stateside, the collection will include denim, accessories, and shoes. The girls also revealed that they are set to incorporate a range of optical glasses into the collection —watch out Vicky B!! Although, it’s not as yet been confirmed whether these will also be available in the UK.
It’s safe to say that the girls are definitely more than just reality television stars: they are clearly proving themselves to be true business women with an array of ventures under their belts. We wonder whether they’ll ever open a Kardashian Khaos (their lifestyle boutique) or even expand their Dash stores into London? We know that there’s already an army of fans crossing their fingers for that day! More to the point, we need something to counteract the millions of boutiques which have been opened by the TOWIE (The Only Way is Essex) cast.