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Jess Hart Takes It Off for Sass & Bide’s First Foray Into Lingerie

Strip any Sass & Bide collection back to its core and you’ll find a play between strong and soft, and it’s an amped-up version of this contrast that defines the brand’s first foray into lingerie.

Sarah-Jane Clarke and Heidi Middleton’s exclusive new lingerie line for Myer is a knockout collection of playful separates, modelled in the equally exuberant campaign by Aussie bombshell Jess Hart. Epitomising the spirit of Sass & Bide with her golden skin (presumably helped along with a little airbrushing) and famous gap-toothed smile, Jess looks every bit the Australian mega-babe in bold colours, feminine lace, playful prints and delicate hardware detailing.

The collection is sexy, but not explicitly so. It retains a Sass & Bide bite by mixing traditional lingerie staples with contemporary elements, with French navy and coquettish lace meeting unexpected cut-outs and bright pops of neon.  

The best part is that the collection is surprisingly affordable. Prices start from $29.95 for briefs and $49.95 for bras, and are available in 30 Myer stores nationally as of this month. Give your undies drawer a pre-summer makeover and show David Jones it isn't the only mega Australian department store worth its weight in hype. 

Images via

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