Last week, we attended Style-passport’s Big Summer Blog Spot event at their head office in London. The company was launched in March 2011 by Sarah Walter, who counts Vogue, Marie Claire, and Harper’s Bazaar amongst her previous employers. Style-passport is your one-stop online holiday shop, which sells everything you need to complete your holiday wardrobe, be it a luxury beach vacation or a short city getaway.
The evening began with their Fashion Director, Sam Jones, guiding us through the essential capsule holiday wardrobes for city, beach, and countryside breaks. For instance, using some of Style-passport’s current offerings, she explained that the perfect holiday wardrobe for a city break this AW12-13 would consist of foldable flats, an Iro printed dress, an American vintage silk tee, Mih jeans, an Iro Jersey tee, an Iro Jacket, a Missoni wrap, and a pair of wedges by Ash.
As the event got into full swing, we were treated to Japanese cocktails, a Hawaiian-inspired photoshoot with photographer Nicholas Kay, and competitions. Style-passport offers a unique special delivery option, too: for around ten pounds, you can receive your order within 90 minutes of ordering if you live within distance of the M25. That’s just perfect for you last-minute holiday packers who’ve realised that you’ve forgotten an essential and need it asap!
Sarah said her different experiences working within the fashion industry and years travelling and living abroad in countries such as Africa inspired the start-up. She ultimately wanted to combine her love for fashion and travel. Hence, the creation of Style-passport.