You've probably seen the commercials of beautiful ladies dressed in beautiful dresses made from…er, toilet paper. It's all part of bathroom tissue brand Cashmere's campaign commitment to providing the finest quality tissue products to Canadian consumers — proving that their paper is so superior it should be showcased on a runway.
As such, for the past nine years, Cashmere has been hosting their annual White Cashmere Collection 2012: Fashion with Compassion, starring 15 of Canada’s leading-edge fashion designers, including the likes of Adrian Wu, Rhod Philpott, and Laura Siegel. This year, the show was held at the newly renovated Arcadian Court at The Hudson’s Bay Company Toronto Flagship Store, where fashion enthusiasts gathered to see corsetry, tissue paper flowers, and shoes all painstakingly fashioned in 100% pure, soft and luxurious sheets of Cashmere Bathroom Tissue.
The collection supports the Canadian Breast Cancer Foundation and its vision of creating a future without breast cancer. As you know, I'm already an aficionado of any collection that utilizes white after Labour Day, but this year's Cashmere BT (Bathroom Tissue) Couture also heralds the annual return of limited-edition Pink Cashmere, with twenty-five cents from the sale of every package of Pink going directly to the cause throughout October Breast Cancer Awareness Month.
This year's collection pays homage to old time Hollywood glamour and designers created everything including eveningwear, jewelry and, for the first time ever, footwear and children's wear. Flip through the slideshow to see a selection of what was on offer and never look at toilet paper the same way again.