What Will They Receive?
As with all NEWGEN recipients, the winners are set to receive extensive business support as well as being granted the opportunity to showcase their collections at London Collections: Men, January 7-9, 2013.
When Was it Founded?
This season actually sees four different NEWGEN MEN recipients taking to the catwalk, which is the most ever since the initiative began, proving how successful the scheme is. In fact, the NEWGEN MEN initiative only began in September 2009, which replaced Topshop and Fashion Fringe’s MEN initiative. Since being founded, it’s successfully nurtured the menswear fashion designers James Long, J.W. Anderson, and Christopher Shannon, all of whom have received an army of success over the last year in particular (who doesn’t love J.W. Anderson and his Topshop collabs?).
Image: Shaun Samson Fall 2012, IMAXtree
