Sure, food trucks are cool — what with their indulgent ability to satisfy your bacon, tacos, and poutine cravings at the flip of a parking brake — but do you know what feeds our consumer cravings even more? Fashion trucks.
Starting today, Yorkdale will be pandering to our shopping appetites and rolling out a brand new, gourmet fashion truck, stocked with hand-picked merchandise from many of the coveted and first-to-Canada brands (like kate spade new york, Ted Baker London, and LOFT) that are arriving at Yorkdale on November 16. That's right! This is street style at a seriously street level.
Other iconic and innovative retailers such as Ann Taylor (which recently opened at the Eaton Centre), Club Monaco, Diesel, Holt Renfrew, Microsoft, and The North Face will also be hitting the road with the Yorkdale Fashion Truck, which you can track under the twitter handle @YorkdaleStyle or the hashtag #YKDfashiontruck.
But there's more. As well as delivering decadent courses of designer swag to the downtown core, shoppers that make purchases at the fashion truck will receive the free side of a $10 Royal Bank Plaza gift card that can be used at any of Royal Bank Plaza’s 21 stores. Customers can also enter to win a $200 Oxford Gift Card or a $1,000 gift card from Brookes Brothers.
Are your taste buds tingling yet? Then check it all out when it kicks off from 11 a.m. today at the Royal Bank Plaza, 200 Bay St, Toronto.
Images via Yorkdale Shopping Centre