While big-name glossies are struggling to maintain their footing in the digital age, the indies are finding themselves in a better position than ever. Frankie revealed a 35% readership increase for 2012 after partaking in a veritable creaming of the competition at this year’s Australian Magazine Awards, Russh’s Australian-at-heart mindset has made it one of the most successful fashion titles in the country, and Oyster admitted a massive boost in readership after shifting its focus online.
It’s probably a good time then for new online fashion publication Lovage Magazine, which just celebrated the launch of its first issue at Darlinghurst’s fashion-centric event space District 01. Lovage was founded only this year by blogger-turned-stylist-turned-editor Laura Bray and Publisher Garry Evans. It aims to showcase up-and-coming talent alongside established designers, giving a voice to emerging faces hindered by the current gap between the media and rising artists.
Lovage boasts a young team of contributors and a fresh approach towards fashion and trends. The essence of the first issue is light, which led to the team sitting down with industry professionals like freelance stylist Monica Morales and indefatigable multi-creative Kym Ellery, the face behind the Ellery brand. There’s even a focus on menswear for sartorially shrewd males.
Lovage aims to publish a new issue every four months. You can buy the first one for $4.99 from Harbour Publishing.
Image: Lovage Magazine's Facebook