Earlier today, WWD posted an infodump of Cyber Monday analytics. You should not be at all surprised to hear that this year's Cyber Monday was the biggest and greatest and spendiest Cyber Monday in the history of Cyber Mondays. (Cyber Monday has only really been around for like 7 years, which may be a long time in the history of the Internet, but is only like, a second in the history of the world, so don't die.)
Both IBM and ComScore are projecting total sales figures which reach $1.5 billion, up 20-30% (depending on who you ask and how they do math) since last year.
Here's are a few things I learned:
- Hurray for
93% of "major online retailers" (suggesting that individual Etsy shops were not included in these calculations…/confused) sent out at least one promotional email to their subscriber lists on Monday.
- Soon, you'll be able to buy a house on your cell phone.
Users on mobile devices accounted for 13% of all sales. 7% of sales were conducted on an iPad, weirdly. (I tried to use an iPad to buy something over the weekend, and the process was so frustrating – ugh forms — I wanted to bash my head against the wall and have someone come over and take away all my stuff.) eBay's mobile sales more than doubled.
- Shut up, fashion blogs! Americans want Nikes, Uggs.
On eBay, the most searched for terms on Monday were for: Ugg boots, Louis Vuitton and Coach handbags, Michael Kors watch, and The North Face women’s jackets. Most searched for brands: Nike, Ugg, Coach, Michael Kors, Adidas, and Ralph Lauren. Don't think about it too much or you'll get really bored.
- Professional adults and high school stoners don't have the same conception of 420.
This Monday, the most concentrated hour of purchases was from 4 to 5 p.m.
Well, the best thing I can think to say about all this shopping is: at least it was all done under the pretense of holiday gift giving. Also, hello economy! Are you feeling better yet? It says it appreciates all our recent efforts. And I appreciate all my new stuff. I love stuff. Can I have some more?
Image via Getty