Despite its wildly uncreative company name, Fashion Media Group made a really good decision when it decided to add Carine Roitfeld's CR Fashion Book to a stable of publishing properties which includes Visionaire, V, and VMan.
Today's WWD reports that the biannual magazine started by Roitfeld nearly a year after her gossip-laden departure from Paris Vogue (published by media giant Condé Nast) sold out the entire first print run of its premiere issue, which hit newsstands earlier this Fall. The magazine boasted an image of the ever more visible Kate Upton on its cover, smiling wide and holding a surplus of baby chicks against her famous (or infamous? Discuss.) bosom. This year's Sports Illustrated Swimsuit Issue model followed her appearance on the front of CR Fashion Book by snagging the cover of Vogue Italia, another Condé publication.
50,000 copies were sold for $15 each, and now Fashion Media Group has put in an order for a 15,000 unit second run. Money, money, money.
The fashion journal's second issue will launch at New York Fashion Week in February with a projected 65,000-copy first run.
Image via TFS Forums