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Maybelline is Ruining Freja Beha Erichsen

Back in September we learned that high fashion favorite Freja Beha Erichsen had finally reached the pot of gold at the end of the modeling career rainbow* — a beauty contract with a major cosmetics company.

The Danish model joined peers Charlotte Free, Christy Turlington, Erin Wasson, Shu Pei, and more as one of Maybelline's "Maybe she's born with it? Come on, she's definitely born with it!" Maybelline contract models.

Both her contribution to the Maybelline 2013 calendar and what appears to be her first print ad for the brand popped up in the TFS Forums earlier today.

Based on a video about the calendar posted to Glamour Mexico's website, that photo on the right shows Freja embodying not the Tin Man or an alien or even an extremely modelesque burrito — but New York's great Statue of Liberty. 

But Freja's Maybelline calendar picture is nothing compared to her dedicated print ad (above) which was seemingly inspired by the brochure for a dental floss-themed amusement park.

Question: What did Maybelline do to make Freja, formerly a really good model, look like a losing contestant on ANTM? There must be something in that silver body paint. 

Images via TFS Forums


*I know. That was ridiculous. I'm sorry.

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