From the overblown media shitstorm surrounding Saint Laurent’s Spring/Summer 2013 collection comes this accompanying, and comparatively subdued, campaign. Hedi Slimane has chosen bank-making Aussie mega-babe Julia Nobis, who opened his warmly-received first collection for the newly-rebranded label, as the face of ‘Part 1’ of the campaign, with the upcoming ‘Part 2’ fronted by Edie Campbell.
The campaign, like the collection, has been getting mixed reviews. Over in the forums Slimane’s refusal to shoot in anything other than black and white has been the main criticism, while his choice of model hasn’t been copping quite so much flack.
Julia’s bedraggled blonde hair and unperturbed demeanor are perfect for the via-LA route Slimane is moving the label in. She also moves effortlessly between the collection’s two personalities, sequin-clad seductress and moody androgyne, with a little wild, wild west thrown in for good measure. The ruffles and oversized pussybows are almost as OTT as the much-circulated open letter Slimane addressed to Cathy Horyn on Twitter, yet come across better in the campaign than they did on the catwalk.
See more of the campaign shots on Saint Laurent's Facebook page and let us now what you think: Is Slimane's spartan approach inspiring or just plain boring?