If you'd told me a couple years ago that the designer/fast-fashion collaboration thing was gonna be played out, I would have been like: "Please take me to this future world you speak of! It seems like a better one." The partnerships might be lucrative for retailers and an appealing way for designers to build their brands, but I dream of the day companies will invest more of their energies and efforts into producing well-constructed, affordable staples instead of making even more of the trendy, factory-made stuff that's already prevalent.
Ah, but no: Target is still doing collaborations, but will just be taking a different approach. The retailer has had major success working with designers in the past, but today the company announced it's partnered with a stylist for the very first time ever — celebrity stylist Kate Young.
Young started her career as Anna Wintour's assistant, and was quickly promoted through the fashion department at Vogue. She styled Teen Vogue's first-ever cover and has since worked with brands across the commercial spectrum, from Victoria's Secret to Dior. She held an Editor-at-Large post at Interview magazine and worked as a contributing stylist for niche fashion publications like i-D and Dossier.
Last year, Young topped The Hollywood Reporter's 2012 "Most Powerful Stylists" list. Her celebrity clients include Michelle Williams, Natalie Portman and Rachel Weisz.
For Target, Young has produced an eveningwear line of women's apparel and accessories. Her line is seemingly timed for prom season, set to launch on April 14 at stores and online. The pieces will range from $29.99 – $89.99 for apparel and $14.99 to $49.99 for shoes, bags and jewelry.
Even though Young's hardly a household name — and is also an unconventional partner for a collaboration — if the collection's good, the price point will likely make it a commercial success.
Image via WENN